Job summary

Career Level:
Senior (5+ years of experience)
Education:
Bachelor's Degree
Job type:
Full time
Positions:
1
Salary:
Negotiable
Apply before:
10 Jul, 2017

Marketing Manager, Digital Marketing & E-Commerce Retail Marketing, China (based in Shanghai)

Job Responsibilities

Our client is an International Apparel Retailer with annual sales of over US$16 billion. The company owns multiple brands in Womens's Wear, Men's Wear and Children's Wear.

Due to their expansion in China, they are looking for a new Marketing Manager working at the corporate level to lead Digital Marketing and E-Commerce Retail marketing functions.

  • Lead and drive Brand to plan, execute, and evaluate Brand’s online touch points (including Brand e-Com sites, 3rd party e-Com sites), social media and digital channels
  • Build strong relationship with 3rd party e-commerce site partners and have thorough understanding of all available payment gateway
  • Analyze digital & e-Commerce needs, provide detailed ROI analysis of programs, and propose best practices or efficiencies to improve future digital marketing campaigns
  • Manage day-to-day relationship with digital agency partners and other marketing vendors to deliver on-time and on-budget customer services
  • Stay up-to-date on the latest developments in all-relevant aspects of digital technology and understand the ROI, cost implication and implementation before proposing a solution
  • Interface/liaise with entire e-Commerce & marketing team and marketing partners, sharing insight and best practices
  • Regularly report on and analyze e-Commerce KPI performance metrics and turn analysis into actionable recommendations and growth strategies for the team
  • Develop and present regular competitive analysis and audits of e-Commerce best practices and convert analysis into ground breaking insights and new ideas for the team
  • Analyze the e-Commerce business, as well as the competitive environment, to identify site experience improvements that will drive incremental business
  • Manage functional and UX requirements for all customer online touch points with developers
  • Conduct buying plan, pricing strategy and product curation in maximizing the best return for all online businesses.
  • Plan and organization the optimal search engine optimization for all ecommerce and brand websites under Fung Retailing.
  • Prepare roadmap and detail calendar for all retail promotion required for online businesses.

 



Requirements

Based in Shanghai (or willing to be relocated to Shanghai)

5 years+ in Digital Marketing and/or E-Commerce marketing management role

University Graduate or equivalent.


Developed by Figo Mago at www.tandolin.co.za